Part of a series of cards in an easily-spread viral-marketing (puns very much intended) campaign promoting sexual health.
Based on an existing print campaign, it was my responsibility to bring it to life as an animated e-card.
The key difference between the print and animated versions was, whereas the print version revealed the visual gag and the punchline right away in just one static picture on the cover, the animated version started off innocently enough and then had an unexpected and shocking reveal to the surprised viewer.