Marketing Emails

Various Clients

The emails here serve two distinct purposes: post-purchase campaigns helping existing customers get more from their recent purchases, and pre-sales campaigns introducing both existing and opted-in prospects to new and complementary offerings.

Working from a raw text brief, I took full ownership of every visual decision across the entire collection, taking into account layout, design, imagery, and animation. Two philosophies run through the work: a consistent template system for recurring campaigns, built to establish brand familiarity and streamline future production; and a deliberate break from that framework for others, whether to honour a specific promotional occasion or simply to keep recipients engaged and prevent the work from becoming predictable.