Leisure Food

Family Tree and Social Connections app

A mobile recipe app for Leisure, a brand with over 140 years of range-cooking history. The theme is the four Leisure “Tribes” – part of their marketing campaigns.

A fully self-initiated project, undertaken with no client brief or expectations — just an opportunity seen to increase presence in a new market. From the earliest conceptual thinking through to the finished designs, every creative and strategic call was made, tested, and resolved independently.